![]() There’s a very clear distinction between what we do and what they do. “Something like Spotify? We don’t compete with those guys at all. We don’t want to be anything more than broadcast radio,” said Keeney. “We see other people trying to get into this space, but we’re very confident about who we are. Meanwhile, Apple has been poaching radio experts for its upcoming relaunch: not just Radio 1’s DJ Zane Lowe, but several of the producers that worked with him at the station. This, too, will put Dash Radio up against streaming services like Spotify and Deezer, which are getting more radio-like with programmed playlists and – both announced recently – the addition of spoken-word content like podcasts. “We’re rolling out support for Apple CarPlay, we’ll be in Android Auto soon: we’ll be pretty much anywhere that people are listening to music.” We’d argue we’re not an app: we want to be anywhere people consume audio, and the car is a huge element of that,” said Keeney. “They’re all the best in what they do, and since on the licensing side this is such a crazy space, we’ve got some of the best lawyers on our side too, to make sure we’re always compliant, and always legal.”ĭash Radio is launching as a website and iOS and Android apps, with plans to expand onto connected hi-fis (via a partnership with Sonos) and connected cars (via a deal with US telco AT&T in the coming months. We wanted to go out and get people from tech, music and the business side, and sports, which is going to be a big vertical for us in the future,” said Keeney. “It’s a diverse range of people, because we think we have the potential to take on what is an $18bn-a-year industry in the US alone for radio broadcasting. ![]() The company’s investors include former Facebook executives Kevin Colleran and Dave Morin and sports stars Adrian Peterson and Ronny Turiaf with advisers including an array of music and radio industry veterans. Entourage has one of the best soundtracks of any TV show ever, so it’s a station that people want to hear.”ĭash Radio also plans to explore ticketing and other ways of making money based on the data from people listening to its service, added Keeney. Our pop-up stations are co-branded content, but done in a meaningful way. “It doesn’t work: people tune out, especially in the digital space. “We don’t believe that traditional 30-second spots work: people turn off the second the ads come on, and their biggest gripe is the amount of commercials: an average of 15 minutes per hour,” said Keeney. Instead, it will work with brands to create “pop-up stations” available for a limited time – for example, one currently focuses on the Entourage film. Unusually for a streaming radio service, Dash Radio will not make its money from traditional advertising in between songs. Snoop’s become as much of a DJ as he is an artist: he told me it was always his dream to own an FM station, but it didn’t work out.” “It’s called ‘Cadillac Music’ for people to drive to, and when you listen there’s very little hip-hop music actually. Snoop’s station isn’t a Snoop Dogg station,” he said. “We’re not a big fan of doing artist-branded channels: this isn’t just about going out and getting big names. Keeney said Dash Radio is not assuming that the most talented artists will make great DJs, however. “All these stations are run like traditional radio stations: we are powering what we feel are the best content creators in each field, whether it’s DJs, artists, brands or labels,” said Keeney.Īpple is also reportedly signing up musicians to front radio-style channels in its imminent relaunch of its Beats Music streaming service, with Drake, David Guetta and Pharrell Williams expected to be among its roster. It will also compete with “personal radio” services like Pandora and MixRadio, as well as the programmed playlists on Spotify and other streaming services.ĭash Radio currently has more than 60 channels created by musicians including Snoop Dogg and Odd Future, record labels, brands and music tastemakers. The latter comment shows that Dash Radio sees its competition as more than just traditional FM radio stations. ![]() “The core of what we are doing is very simple: taking something that’s worked for 100 years and just making it digital, getting rid of the massive amounts of advertising, and focusing on people as the best curators of music.” ![]()
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